In 2020, Forbes declared “SEO Is Your Most Valuable Marketing Tool.” So what exactly is SEO, and how can you use it to elevate your VO website and brand?
SEO stands for Search Engine Optimization, and it’s an organic, usually unpaid process of utilizing specific keywords or phrases to help your content display higher-up on search engine results. Having a high SEO score means that more people will see your content and have the chance to interact with it, bringing more traffic to your website and more attention to your brand! Who doesn’t want that?
Several factors contribute to high SEO scores. These factors can be divided by relevant content creation, backlinks, website technology, and social media. A great website might have any one of these factors, but a website optimized for SEO will have them all!
Creating content relevant to your brand and your interests is the first step toward creating an SEO-friendly website. Whether it’s a blog post or a passion project, your content should be based on your brand and the ideas you want to be known for. The more prolific you are in writing and posting about your specific passions, the more trust you build in the eyes of the search engine, and the higher you will rank in searches over time.
For example, if you’re interested in clean energy and would like to work on a clean energy voiceover campaign, it would be wise to have an original blog post (or more) about your specific interests and perspective. The content you create should be informative and designed to resonate with your readers, rather than promotional.
Using unique page titles and relevant hashtags in these posts, either on your website or on your social media accounts, can also help your content rise to the top of search results. It’s important to remember that the best titles and hashtags are created by using meaningful words and phrases from your content. So, if you’re publishing a blog post about clean energy and voiceover, it shouldn’t have hashtags about tacos— even if it is Tuesday.
After you’ve put in the hard work to create relevant, original content, there’s one last step you need to take: backlinks.
Backlinks happen when another reputable host, such as a website or social media page, links your content to theirs. For example, the host could put a clickable link to a blog post you wrote in a post on their own website or social media account. Backlinking to your page builds your credibility with the search engine.
If we relate backlinks to online dating, you’d be much more likely to trust someone that comes highly recommended by friends, whose pictures you’ve seen, and whose credentials you know are established, rather than a random profile with no connections to you.
The best way to get backlinks organically involves creating relevant, high-quality, link-worthy content and promoting that content. Promoting your content to a wide audience ensures that it has a chance of reaching others and being shared. Through branding, you can figure out what kind of relevant content you want to create and connect with talents that have similar interests so your content can be shared.
Today, the technology fueling your website is just as important as the content on it and the look behind it.
In our digital world, your website must be mobile-friendly. Search engines like Google are quick to shut down traffic to pages that aren’t optimized for mobile browsing. This stems from the fact that half of the web traffic worldwide is done on our phones. According to Statista, by the beginning of 2021, mobile devices made up 54.8 percent of global website traffic.
Fast page loads and page security are also essential to SEO. If the search engine finds your website to be slower and less secure than other pages with related content, it will be ranked lower on the results page.
As the SEO algorithm that Google and others use adapts to present searchers with the fastest, best, and most secure web results, your website technology needs to meet these standards to be included in the top search results.
Social media is the final piece of the SEO puzzle. You can create great content, but it shouldn’t exist in a vacuum—you’ve got to share it. The further your content reaches, and the more people it touches, the better.
Using Instagram, Facebook, Twitter, and LinkedIn to promote your original content is a great (and free!) way to share your insights and drive traffic back to your business. In this day and age, social media is a necessity for your brand. If you aren’t familiar with social media or don’t know how to navigate the nuances of each platform, we’re here to help you develop an online presence that really represents your VO interests. Our social media department will work with you to meet your needs and maximize your success.
Don’t wait to start using SEO to boost your VO brand! By following these tips, your already fantastic, well-thought-out, original content will reach more people and help you expand your brand.
If you want to begin but don’t know where to start, our team at The VO Château is ready to help you optimize your SEO, whether it be on your website or through your social media channels. We offer an array of content creation services that can help take your VO business where you want it to go.